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Strategies

The Execution Premium: Linking Strategy to Operations for Competitive Advantage

The Execution Premium: Linking Strategy to Operations for Competitive Advantage

Robert Steven Kaplan, David P. Nortonthe execution premium

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area–not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.

It doesn’t have to be that way, maintain Robert Kaplan and David Norton in The Execution Premium. Building on their breakthrough works on strategy-focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy. This book shows you how to:

  • Develop an effective strategy–with tools such as SWOT analysis, vision formulation, and strategic change agendas
  • Plan execution of the strategy–through portfolios of strategic initiatives linked to strategy maps and Balanced Scorecards
  • Put your strategy into action–by integrating operational tools such as process dashboards, rolling forecasts, and activity-based costing
  • Test and update your strategy–using carefully designed management meetings to review operational and strategic data

Drawing on extensive research and detailed case studies from a broad array of industries, The Execution Premium presents a systematic and proven framework for achieving the financial results promised by your strategy.

Designing the User Interface: Strategies for Effective Human-Computer Interaction

Designing the User Interface: Strategies for Effective Human-Computer Interaction by Ben Shneiderman, Catherine Plaisant

The much-anticipated fourth edition of Designing the User Interface provides a comprehensive, authoritative introduction to the dynamic field of human-computer interaction (HCI). Students and professionals learn practical principles and guidelines needed to develop high quality interface designs-ones that users can understand, predict, and control. It covers theoretical foundations, and design processes such as expert reviews and usability testing. Numerous examples of direct manipulation, menu selection, and form fill-in give readers an understanding of excellence in design. Recent innovations in collaborative interfaces, online help, and information visualization receive special attention. A major change in this edition is the integration of the World Wide Web and mobile devices throughout the book. Chapters have examples from cell phones, consumer electronics, desktop displays, and Web interfaces.